The summer has been great at Avi Urban. In between selling out two of our fantastic new Calgary townhome communities, we also managed to ramp up production at all of our active construction sites, ensuring our homebuyers will have the opportunity to move in just that much sooner. That, and we need to take advantage of the warm weather while it lasts before the ground freezes solid once again.
Looking forward to the fall, we are very excited for the launch of two new developments that will carry the Avi Urban flag. Both will offer our best effort at innovative style and character, with the latest interior touches that make our homes so special. From the streetscape to the decorating, I am confident that we will have something incredible to show you.
Over the past few weeks I have had the opportunity to work closely with our interior designers, our marketing teams and our loyal group of market researchers to ensure that our decisions and final choices will be the best they can be. It is frankly my favourite part of the process, but it can also be nerve wracking at times.
That balance between too little, just right and too much can sometimes be very elusive, but with the right group of people working together, it can be achieved. Not only do we want to be forward thinking and trendy, we also need to ensure we are showing maximum value for you, the homeowner. That is why we want to use products that are durable and attractive, modern, yet timeless and functional, but also innovative.
We recognize that, although we would love all our homeowners to stay in their Avi Urban home forever, ultimately the idea of resale has to come into play sometime in the future. That is why we set our goal to do everything in our power now to make our homes as relevant to tomorrow’s buyer as it is to you today.
Of course there will be advances in technology and changes in taste and trends, but the details that characterize that ‘exceptional’ home over the rest of the listings in the market will most likely stay the same. If we did our job right, it will make your job in the future that much easier to accomplish.
So with that said, stay tuned. We will release some of the most exciting news to hit the Calgary housing market early this fall. I can’t wait!! I hope you can’t either.
Enjoy the rest of the summer.